With the advent of new technology, new media of communication is discovered. Even though the basic remains the same, the change needs to be adopted in order to survive in business . Social media marketing is the new trend, in fact, new revolution in the internet and in business.
With growing social networking sites like Face book, twitter, Orkut, etc. and blogosphere on the internet and their great success in attracting the users, the new component is added in Integrated Media Communication (IMC) plans of the organizations read more.
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